The last part on factors
If you are just seeing this article and are unaware of the conversation that I am having with my Dad lately, you can check these parts out first: Part 1 and Part 2 . With that being said, I will let you listen to the talk with my Dad about factors. Last time, we discussed how the information gets embedded into the price and the three factors that have been highly influential in explaining the average returns in the market. Dad: Yup, I am aware of that and those explanations were fairly straightforward, though I am still interested in the "Why" question. I mean you said previously that this "Why" question is not easy and we do not have a definitive answer but I would still be interested in hearing the different explanations that the researchers have come up with. I appreciate your enthusiasm to learn more but I deliberately do not want to overwhelm you with lots of information. My advice for you would be to first get the fundamentals of factors down and then we ca